The BBC is contemplating a radical revamp of the television licence fee to make it more acceptable to the public.
Corporation bosses and TV Licensing, the authority that collects the money for the BBC, believe the existing name and logo are old-fashioned and unattractive.
They aim to make the image more appealing and to reflect the fact that the BBC also provides radio and internet services, as well as television programmes online and on mobile phones.
There\’s more to it than just updating the image. They need to empahsise that internet and mobile phone part.
For, you do not need to own a television set in order to have to pay the TV licence fee. You need to own equipment capable of receiving TV programs in order to be liable for you to need a licence. And that includes broadband internet, that includes a mobile phone that is capable of an internet connection (which just about all new ones are). If a phone is capable of playing, say, an iPlayer (is that the name of it?) clip from the BBC\’s site (whether you do or not) then you need to have a licence. Yes, even if you\’re a tourist.
So this rebranding isn\’t just to update the image: it\’s to ensure that we all get the point. If you\’re connected to the net in this modern world then you have to cough up for the BBC.