Yes, sales are down over the past month….although of course we shouldn\’t make too much of a single month\’s figures.
But the Soil Association predicted sales of organic food would remain strong, with people feeling the extra cost was worth paying.
A spokeswoman said: "These values are very important to people still – the concern about the way we farm, the way the countryside is under threat at times and animal welfare. I predict demand will plateau a bit but not decline."
We\’re likely to find out, aren\’t we? Is all this tree hugging simply a product of the recent good times rather than of "important values"?
My bet (on the basis of no information whatsoever) is that it was the good times. It was trendy, that\’s all, and it won\’t survive pain in the pocketbook.