One of my pet themes, I know, that capitalism and free (ish) markets are two entirely different things.
John Lewis has been crowned Britain\’s favourite shop.
John Lewis is clearly competing very well indeed in a free(ish) market. But it\’s not a capitalist organisation, it\’s a workers\’ co-op.
There is no necessity at all for all organisations in a market economy to be capitalist. It might well be that it\’s the best ownership system for some and not others (certainly true), it might even be that it\’s not the best system for any (not that I would go that far).
The way to find out of course is to have a free(ish) market in methods of organisation and ownership and see what happens.