We had all of this when we were trying to measure blog readerships.
Guardian.co.uk remained the most popular UK newspaper website with British web users last month with 11,882,653 domestic uniques, 36% of the total.
Remember the difference between (as defined by Google Analytics) uniques and absolute uniques?
A unique is one bod turning up on one day. If they turn up again on day two then that\’s a second unique. An absolute unique is one bod turning up at any time in the month. If they turn up again a second time in hte month that\’s not a second absolute unique.
I wonder which the G is claiming there? That over 20% of the adult population of the country turned up at the G site once in the month? Or that just under 400,000 turned up at least once a day over the month?