Oh dearie me

The ad by Tricketts of Merthyr Tydfil in South Wales showed the woman\’s breasts discreetly covered by a pair of door knockers. The ad said \”We sell big knockers…..Window Hinges, Door Handles, Window Handles …\”

A woman complained to the Advertising Standards Agency that she found the poster offensive.

Bernard Levin once write about how proud he was to live in Britain. How fantastic it was that we had the ASA to adjudicate on, as the case that caught his eye was, which crisps are the crispest.

Clearly a society which could sweat over the small stuff like that had solved all of the major problems.

But, well,

\”The ASA noted that the text \’WE SELL BIG KNOCKERS\’ was clearly a crude comparison between the woman\’s breasts and the door knockers Tricketts sold, and that the image had clearly been chosen for that reason.

\”We also noted the image bore no relevance to the products sold by Tricketts, a door and window installation company.

\”We considered that the image and text were likely to be seen to objectify and degrade women by linking their physical attributes to the advertiser\’s door and window products, and concluded that the image, in an untargeted medium where it could be seen by a general audience, and which bore no relevance to the advertised products, had the potential to cause serious offence to some consumers.

\”The poster breached CAP Code clauses 5.1 and 5.2 (Taste and decency).

\”The poster must not appear again in its current form.\”

It\’s possible to have too much of a good thing. The outlawing of Carry On style, seaside postcard, smutty jokes is indeed too far.

In my ever so humble opinion, of course.

5 comments on “Oh dearie me

  1. The result, of course, for Tricketts is that far more people are now aware of them than if the advert hadn’t been banned.

    I’m sure that some companies run this as a strategy – make deliberately objectionable ad. Run it in a few places. Phone up the ASA to make a complaint. ASA bans it. Your PR phones up all the papers with a story which gets printed on a quiet day. Lots of mentions of your company without spending lots of money on it.

  2. In my yoof, I recall there being a door furniture company, called Knobs & Knockers. Many a youngster thought it hilarious, ooh matron.

  3. Of course the most depressing bit is that the sheer tidal wave of complaints is best enumerated with the word “a”.

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