Three people complained that the poster for Vitamin Water was misleading for using the word \”nutritious\’\’ in the catchline, with one of them saying they believed each 500ml bottle contained more than 30g of sugar.
Upholding the complaints, the Advertising Standards Authority said it thought consumers would understand the word \”nutritious\’\’ as a claim that Vitamin Water had added ingredients needed by the body in order to stay healthy.
Coca-Cola said the product actually contained 23g of sugar per 500ml.
All varieties of the product qualified for the category of \”low-calorie\’\’ drinks under European Union regulations.
Defending the use of the word \”nutritious\’\’, Coca-Cola said the product contained \”nutritionally meaningful quantities of several nutrients including 25 per cent of the recommended daily allowance of four B vitamins\” and \”100 per cent of the recommended daily allowance of vitamin C\’\’.
Might I suggest that the ASA bods try keeping body and soul together without ingesting calories?
Quite, calories are nutrition thus something which contains calories is nutritious.