So, the latest booze scare:
Sir Richard Thompson, President of the Royal College of Physicians, said: “How many more people have to die from alcohol-related conditions, and how many more families devastated by the consequences before the Government takes the situation as seriously as it took the dangers of tobacco?
“We already know from the international evidence that the main ways to reduce alcohol consumption are to increase the price and reduce the availability of alcohol, yet the government continues to discuss implementing marginal measures while ignoring this evidence.
Hmm. So, that international evidence:
Deaths from liver disease have doubled in Britain in recent years while other countries such as France have seen “profound” falls thanks in part to “strict” rules on marketing drink, a strongly-worded article in The Lancet claims.
OK, France is one to copy then.
In France, “very strict regulation of alcohol marketing” and a market “saturated with cheap wine” led to the industry focusing on increasing quality, and so reducing deaths.
Oh. So what we actually want to do is flood the country with cheap cider so that manufacturers concentrate upon quality not quantity then.
You know, do as the French.
Which leads us to the question: Has Sir Richard Thompson actually read the report he is pontificating about?