Terribly amusing from Polly

If Murdoch were allowed to own all BSkyB, within a year or two he would package all his newspapers on subscription or online together with his movie and sports channels in offers consumers could hardly refuse, at loss-leading prices. Other news providers, including this one, would be driven out, or reduced to a husk.

Erm given that The Guardian is free online how can a loss leading subscription package by a competitor threaten it?

12 comments on “Terribly amusing from Polly

  1. Always thought the Guardian IS a husk – an apparency of an idea with no brain-generated content.

    Alan Douglas

  2. given that The Guardian is free online how can a loss leading subscription package by a competitor threaten it

    Trivially.

    By being perceived as better value. Just because free food is available at the Salvation Army hasn’t shut the “Fat Duck”. Or even the legion McDonalds.

  3. Oh, and given that he is already controlling a 39% stake which, frankly, gives him day to day and, within reason, year to year, control of BSkyB, I fail to see how having the additional shares would make an operational difference?

    Moving from a 5% holding to a 20% holding would greatly increase the shareholder’s power over the executive. But 39% to 100%? What power to control the partnerships and packaging would he gain that he doesn’t already have?

  4. I was about to post the same thing as @Surreptitious Evil – given that he already has control of BSkyB, if he were going to do as Polly says why hasn’t he already? What she actually worries about it that Murdoch’s papers are “populist” – i.e. that they reflect what their readerships actually think rather than what the Guardian thinks they ought to think. Anyone is free to buy the Graun, Pol, and there’s a reason why it sells so few copies and makes a loss.

  5. Could the crisis be getting to Ms. Toynbee?

    We wil be asking for grants for the Gruntiad soon. It should be preserved as a beacon for right (that is left) thinking.

    Oh, and the current crop of luvvies need to pay the mortgage. He’s a beast that Murdoch.

  6. I do look forward to Polly losing her job. I wonder what she’d do. Probably loot a charity or run a quango.

  7. It would be awful to think of paying one subscription for some wonderful thing you really loved, but that subsidised a load of of other crap from a highly partisan political operator you hated (and who despised every value you held to be true.)

    That would be awful, wouldn’t it?

    But then imagine if refusing to pay your subscription meant you were arrested and sent to prison by Polly’s best mates?

  8. Some rich right winger ought to buy the Guardian and turn it into a bastion of neoliberal thought and comment. Really piss off the readership then

  9. Capitalists can charge what they want, and you have to pay it. People really do believe this.

    I read an incredible letter in the Times a few weeks ago claiming that the company owning the M6 toll road could “virtually charge what they liked”, despite a free alternative motorway running parallel to it just a few miles away.

    People really, really do believe stuff like this. Incredible, but true.

  10. Josh,

    Some rich right winger ought to buy the Guardian and turn it into a bastion of neoliberal thought and comment.

    Go and read the history of The Guardian on Wikipedia. It’s funny how far it’s gone.

  11. Tim Almond: The history there is really quite amusing. I particularly enjoyed this tidbit:

    The newspaper opposed the creation of the National Health Service as it feared the state provision of healthcare would “eliminate selective” and lead to an increase of congenitally deformed and feckless people.

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