Because not despite

According to Experian, Apple was the retailer with the most searched for ‘returns policy’ online on Christmas Day.

James Murray, digital insight manager for Experian Marketing Services, said that the technology giant’s plethora of gadgets starting with ‘i’ – iPads, iPods and iPhones – are likely to have confused people who were buying them as presents for others.

The high level of searches for Apple’s returns policy came despite five of the top twenty Christmas gifts this year being Apple products, Experian said.

I would wager that having 5 of the top 20 products would make Apple by far the top source of those Crimble presents.

That they thus top the search lists for \”returns policy\” would appear to be a \”because\” not a \”despite\”.

7 comments on “Because not despite

  1. Exactly. It would be revealing to be able to equate searches for returns policy against units sold of all top 20 products.

  2. I was thinking last night that every use of the word “despite” signals a violation of Occam’s Razor. To wit: “I believe that A causes B. Here we have A without B. Therefore instead of questioning my original assumption I will add another one, that some other factor is acting in this case.”

  3. Other ways of looking at a “most searched for” term:

    (a) Apple’s link to its returns policy is not as immediately obvious from their website design, other companies are accessed direct from the website rather than resorting to a search engine.

    (b) Apple users are generally of the “it just works” mindset and prefer to use search engines (probably assisted via Siri) to go direct to where they need rather than navigate through the retailer website.

  4. A couple of days before Christmas, almost every Apple product was available for delivery before Christmas from their online store, apart from the iPad mini, which was showing a delay of a week or two before delivery.

    The Nexus phones and tablets for the Google Play store were so completely out of stock that they were no longer even taking orders, except for one configuration of the Nexus 7 tablet, which was in that same “delivery in a week or two” category.

    So for the Google devices, returns were barely the point. Part of this is that the Google devices have indeed been well reviewed and demand for them is high. Another part of that is that they have completely fouled up their supplies so badly that you can’t buy one.

  5. Michael Jennings.

    So for the Google devices, returns were barely the point. Part of this is that the Google devices have indeed been well reviewed and demand for them is high. Another part of that is that they have completely fouled up their supplies so badly that you can’t buy one.

    I think that Google were very conservative about the demand and had no idea what would hit them. The last time they tried selling a phone directly, it flopped.

    The Nexus 4 has been a huge hit because someone has produced a very good smartphone at the sort of price where they’ll pay cash instead of contract. It main downside is 4G, but honestly, that’s massively overhyped (useful in the same places that you can find a cafe with free wifi at the moment).

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