Make it a lie large enough that all anyone can do is splutter in outrage:
Food, drink, and alcohol companies are using similar strategies to the tobacco industry to undermine public health policies and should be regulated, say public health experts.
The action is really rather running the other way isn\’t it? The anti-food, drink, booze crusades are picking up all their techniques from the anti-smoking lot.
Over to Mr. Snowdon on this one I think.
The paper is one of a series published by the medical journal on the large and growing threat of what are known as non-communicable diseases (NCDs) across the globe – namely cancer, heart disease and stroke, diabetes and respiratory diseases. All are caused partly by our lifestyles – smoking, eating processed food, drinking and taking less exercise – in response to a world where energy-dense food, sugary drinks and alcohol is cheap and heavily marketed.
In 2010, 34.5 million people around the world died from these diseases, which were 65% of all deaths that year.
Dear Lord: this is actually a sign of our success in beating communicable diseases. We now all live long enough to die of non-communicable ones.
Think through this for a moment: we could reduce the number and proportion of non-communicable disease deaths simply by introducing a nice plague. Ban all HIV treatments for example: that would lower those numbers nicely. And that would be absurd of course. Which rather makes the original complaint such, doesn\’t it?
We can even take it one stage further. Imagine that we all ate perfectly healthy diets, no booze, no fags. If we didn\’t die of cancer, heart disease, strike, diabetes or respiratory diseases, what the hell would we die of? Anyone for us all living long enough to die of dementia?