Entirely trivial I know but academic citations work as follows:
Worstall, T, 2011
Or if I had produced three papers in a year (stakhanovite labouring there for academe) perhaps Worstall T, 2011 a, Worstall T 2011 b and so on.
This doesn’t really work when citing the real world Worstall T though:
But the numbers speak for themselves –Google had for the first time more than one billion monthly visitors (Worstall, T. 2011),
Well, yes, OK, in the notes the full reference is given:
Worstall, T. 2011, Google Hits One Billion Visitors in Only One Month, Tim Worstall, ForbesMagazine, 22/6/2011, http://www.forbes.com/sites/timworstall/2011/06/22/google-hits-one-billion-visitors-in-only-one-month/
That’s not citing an academic paper but a news (ish) sort of piece. And in 2011 I must have produced 1,000 or more such newsish pieces. Worstall T 2011 just isn’t a particularly useful guide to which of those thousand or more pieces it was.
As above, yes, I do know the full reference was given. But the short version does seem to be extremely uninformative. It’s applying the standards of academia, where papers are few and far between, to online writing where “papers” are three to five a day.