Dear God, really?

The European Union has been criticised for penalising mothers who do not breastfeed their babies by denying them free parking and reward points at supermarkets.

The little-known rule bans supermarket promotions for mothers who buy baby formula in order to encourage them to breastfeed their children.

I know we’re leaving anyway but can’t we raze the buildings to the ground, sell the population into slavery and sow the ground with salt before we do?

Many stores offer free parking, or a parking refund, to customers who spend a minimum amount. This counts as a promotion – something not allowed on formula milk under the Infant Formula and Follow-on Formula Regulations (2007), an EU directive .

Or perhaps just hang them all?

It’s not even the particular rule itself. It’s that there’s anyone idiot enough out there to think that there should be a law about this. But then that’s what the EU really is. A system of being ruled by the sort of people who think there should be laws about this sort of thing.

41 comments on “Dear God, really?

  1. Right to choose? Who needs it.

    Does anyone stop to think that perhaps women who have a legitimate reason to buy formula should not be punished?

  2. First Marmite and Brexit, now Formula Milk.

    I hope to hear Tesco have sent some store vouchers to the dissatisfied customer.

    I can understand reading the rule as saying no BOGOF for Formula but in how many other EU states would supermarket chains, or their checkout software, or store managers’ discretion, link the rule to a car park fee waiver?

  3. I saw the nadir of the breastfeeding mania in the former Mrs Lud, when for 45 minutes she refused to bottle feed our then four-week old, who was screaming her head off with hunger but who nevertheless refused the breast. It was only when I told her she was placing her insistence on breast-feeding, above the child’s need to feed that she relented. Not had it been the first occasion.

    And all because the fML had been indoctrinated such that a baby’s hunger was preferable to a bottle (and it may even have been expressed milk, not formula).

  4. EU foreign ministers have a regular meeting scheduled for tomorrow, Monday.

    They have decided to foregather this evening for an advance meeting to discuss the US election result but Boris has declined and called elsewhere for an end to the collective “whinge-o-rama”.

    Meanwhile Juncker and Germany seem to be pulling out all the stops to offend the incoming president so infant formula is not the most interesting thing the EU’s smorgasbord of inanity has to tempt us with just now.

  5. Greenbank 51 is correct.

    It is not enough to shit-kick the EU all to pieces. Which must be our war aim.

    The Marxian evil also comes from higher up. A campaign to destroy the UN and the poisonous institutions and NGOs that it has created now become urgent.

  6. Fuckssake.

    And many women bottle feed their babies because they have no choice. Lots of new mums can’t produce enough milk for their young uns.

    It’s hard enough dealing with pregnancy, birth, and the months of sleepless nights that go with having a baby. Can we stop making them feel like bad mothers?

  7. The Meissen Bison – “Meanwhile Juncker and Germany seem to be pulling out all the stops to offend the incoming president”

    I love people who think that the Europeans are so much more sophisticated and evolved than the British. That we need to be part of Europe because their ruling class is so much more advanced than our own.

    Meanwhile the elites of Europe are behaving like petulant children. It is just a pity that Le Pen is unlikely to repeat Trump’s success. Although we can hope.

  8. I am touched by your faith that British MPs and bureaucrats will be less idiotic on their own than they have been as part of the EU.

  9. SMFS,

    “Meanwhile the elites of Europe are behaving like petulant children. It is just a pity that Le Pen is unlikely to repeat Trump’s success. Although we can hope.”

    So: first round she is going to be one of the two. It’s then who she goes through with. Polls show that she’d beat Hollande, that to Sarkozy, she’d have a chance (shy FN voters might do it). But against Juppe, she’s far behind. And even though polling seems to be a pile of garbage, Juppe polls so much better. Although, it’s early days.

  10. Lets not forget the Italian vote on the 4th December.

    They are in the migrant front line and have had about enough.

  11. BiW I wonder if she mightn’t just scrape through on the first round?

    Also, if both Juppé and Sarkozy present themselves on the first round and it’s one of them against le Pen in the second, there’s a very interesting dynamic as to where the votes of the socialists and those of the non FR right who have lost their candidate will end up.

  12. I’m currently renting a flat in Florence. The contract states that it is against the law in Italy to have the heating on for more than six hours a day between 0500 and 2300 and that the thermostat must not be set above 22c.

    Unenforceable (sh)Italian bureaucratic madness, of course. But how long before it is EU-wide? Thank God, the UK is leaving…

  13. Stupid person whining about the cost of parking in the supermarket doesn’t know that her local hospital sell the exact same formula for less than half the price.

  14. “Also, if both Juppé and Sarkozy present themselves on the first round and it’s one of them against le Pen in the second, there’s a very interesting dynamic as to where the votes of the socialists and those of the non FR right who have lost their candidate will end up.”

    My comment is based on some 2nd vote X vs Y polling. So, they asked voters to choose between say, Le Pen and Hollande. Or Le Pen vs Juppe rather than “le pen, juppe, hollande”.

    It’s why the polling strongly says she’ll make it onto the 2nd vote, but might not win it.

    Hollande won’t make it to 2nd vote. He’s seriously unpopular in France. It’ll be Juppe or Sarkozy and Juppe is polling very strongly. Whether that lasts, who knows. Early days…

  15. I’m sorry but the prospect of a third round of acute liberal butthurt is just too enticing. I don’t care if Marine starts wearing jackboots & grows a small mustache. Le Pen for president! Please!

  16. The breastfeeding mania is a great way to make adoptive mothers feel inferior.

    I told Mrs Squander about the excellent new word “chorf” — Cliquish Holier-than-thou Obnoxious Reactionary Fanatic — and she immediately responded “Like the breastfeeding police.” They are truly among the worst of people.

  17. My only opinion on breast feeding is: WTF pay for baby milk when it comes out of your boobs FOR FREE!!!!! And the collary to that being if you *can’t* produce FREE!!!! boob milk then it’s a medical problem and should be treated as a medical problem, and as with any medical problem, people shouldn’t be stigmatised for it.

  18. Breast-feeding, natural childbirth etc raise impassioned responses from one half of the population and are battlegrounds in the mummy-wars. Mumsnet is the shrine of the mummy-whinge and mummy-fascism: tolerance is in short supply there.

  19. Relevant sectuion of directive

    2. There shall be no point-of-sale advertising, giving of samples or any other promotional device to induce sales of infant formula directly to the consumer at the retail level, such as special displays, discount coupons, premiums, special sales, loss-leaders and tie-in sales.

    Perhaps depends how you interpret it? I am unsure I would interpret it the way Tescos (and the UK?) appear to have done.

  20. The solution to this issue is simple:
    1) Place all your items on the counter with the formula as the last item.
    2) Put the divider between your main order and the formula.
    3) Complete the transaction on your main order and get the parking voucher
    4) Complete a new transaction for the formula with no parking voucher.
    5) Leave the store parking lot using the voucher you received for the first transaction.

    Or, if the store clerk is being a stickler for the rules, do a variation of the above in two separate runs through the checkout.

    Overall, I agree with the sentiments expressed here: this seems to be bureaucracy run wild.

  21. “Also, if both Juppé and Sarkozy present themselves on the first round and it’s one of them against le Pen in the second, there’s a very interesting dynamic as to where the votes of the socialists and those of the non FR right who have lost their candidate will end up.”

    In 2002 Chirac romped home with 82% when the left voted for him, or more accurately voted for anybody but Le Pen.

  22. “I’m currently renting a flat in Florence. The contract states that it is against the law in Italy to have the heating on for more than six hours a day between 0500 and 2300 and that the thermostat must not be set above 22c.”

    So if you are under the weather and shivering with a cold, you have to break the fucking law in order to not get any worse.

    There are tens of thousands of cunts, even hundreds of thousands in this country who do a little wee of excitement at the thought of laws like this.

  23. Tesco should say fuck it and ignore the law. If some twat financed by EU cash brings a prosecution, no sane jury would convict them.

  24. Just so.

    And this Le Pen is not that Le Pen plus Sarkozy is trying to rebrand himself (not so easily achieved) while Juppé has a conviction of misappropriation of public funds.

    If either Sarko or, less likely, Juppé were to offer a referendum on Frexit in order to undermine Marine, then the game would still have been worth the candle.

  25. @Napsjam: ” am touched by your faith that British MPs and bureaucrats will be less idiotic on their own than they have been as part of the EU.”

    Yes, but there remains the tiniest, most evanescent scintilla of hope that now they can be made to be less idiotic.

  26. I’m positive our MPs will do all manner of asinine things. And, when they do, unlike the denizens of the EC, we can chuck them out.

  27. “Tesco should say fuck it and ignore the law. If some twat financed by EU cash brings a prosecution, no sane jury would convict them.”

    Probably, which is why most of this crap is covered by regulations and regulators have their own recourse to enforce them rather than risking a jury.

    And Tesco know that if they are stupid enough to fight this in the courts and win the bureaucracy will get them some other way.

  28. “It’s not even the particular rule itself. It’s that there’s anyone idiot enough out there to think that there should be a law about this.”

    I remember this one. It had its genesis in the campaign about Nestle going round third world countries, offering new mothers a couple of weeks free breast milk, and then when that resulted in their own breast milk drying up, selling them formula milk for the rest of their child’s infancy at the usual price. It was a neat sales gimmick, but perhaps a little too ‘sharp practice’ for people’s tastes?

    The correct approach would have been to require the information about the consequences to be included prominently in the literature selling the discounted milk offer. Some mothers might have still wanted the discounts, even knowing the eventual cost. This sort of thing is fine with *informed* consent. But the EU decided to ban it entirely, instead.

  29. NiV
    I remember it too, and selling formula to women without reliable access to clean water goes beyond “sharp practice”.

  30. Pingback: Tesco, car parking vouchers and the anti-regulation agenda | Baby Milk Action

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