Snigger

So, the FT publishes a chart of newspaper readership in print. Note that, in print. For 2015 – 2016.

Spud:

The Sun is hurting (oh dear). So too is The Times. Poor Mr Murdoch. The Guardian isn’t. And the Indy has at least in part survived not being published in print.

But the numbers you are looking at are only print readership. The Indy’s numbers now on this are therefore zero. These numbers were collected before the decision not to print……

Seriously, how can someone gain a job as a professor without being able to follow this sort of simple logic?

14 comments on “Snigger

  1. I’ve not seen the article but the Graun’s circulation is about 1/3 of the Times or Torygraph. And it has resorted to begging its online readers for money…

  2. The Guardian is on its knees pleading for cash from everyone who visits its site. With the advent of robotics, it wouldn’t surprise me if in the near future, a visit to the Guardian page will prompt a mechanical hand giving one’s member a good stroking to squeeze some cash out, as well as the sploodge.

  3. MC, abacab

    FT took the data from NRS-PADD. These are very different from the ABC numbers that abacab links to.

  4. Does Ritchie have tenure? My understanding is that once you have tenure you can only loose your job by committing a really serious crime.

  5. We don’t have a tenure system in the UK.

    But universities being public sector institutions, they very rarely sack staff, no matter how incompetent they are (unless you shag the students, but I can’t see any of Murphy’s throwing themselves on the sword to get rid of him).

  6. Found the article now. Interesting in that it leads on how Metro has become the most read newspaper in Britain, while later acknowledging that readership doesn’t do you a fat lot of good in a world where print advertising is falling.

  7. Tim

    You know, the casual reader could get the wrong end of the stick from your writing here. This blog is under the Ragging on Ritchie category. And the first line reads:

    “So, the FT publishes a chart of newspaper readership in print.”

    For example, I am likely to assume any reference to “FT” in the Ragging on Ritchie category means “Fat Twat”.

  8. …Even without the help of the free bulk copies, the upmarket ‘broadsheet’ end of the newspaper market is out-performing the faster declining tabloids.

    The Times is now just 21,000 copies behind the Daily Telegraph. In terms of paid-for print sales the gap is more like 60,000….

    Hmm, so “bulk copies” only includes free.
    Financial Times Total = 188,924 Bulk = 20,802

    I recently read FT has global paid for sales (cover price or subscription) of ~60,000 pd. ABC method would include the FT “bulk” at <10% of cover price we had on MBA – I assume all UK Uni MBAs had a similar deal.

  9. “they very rarely sack staff, no matter how incompetent they are”

    Those days are long gone.

    “loose your job”

    Loose?

    Anyway, if he’s 0.2 time then he’s unlikely to have a permanent contract.

  10. I’ve just been comparing the Guardian to the Times.

    The Times increased its circulation from December 2015 to December 2016 by 9.2% to 446,164. In the same period the Guardian fell by 3% to 161,191 (ABC figures via the Guardian).

    However, according to NRS-PADD in 2015 the Guardian had an estimated readership of 814,000, in 2016 this increased to 828,000. In 2015 the Times had an estimated readership of 1,036,000, in 2016 this fell to 1,014,000. (NRS Print Results).

    if we combine the divide the 2016 average readership by the Dec 2016 circulation then each copy of the Guardian is read by five people. On the same basis the Times was read by two people.

    Please pardon my scepticism.

  11. “if we combine the divide the 2016 average readership by the Dec 2016 circulation then each copy of the Guardian is read by five people.”

    School staff rooms.

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