How The Guardian lost America

Supposedly, at least.

To hear management tell it, the US operation is swimming against tough financial tides, with the Guardian’s global finances in repair mode and the US display ad market going sideways. This narrative, an investigation into the company reveals, is incomplete. Conversations with more than 20 current and former employees, internal documents, and financial figures paint a different picture — one of overspending and missed opportunities by those currently in power, particularly Guardian editor Katharine Viner, global CEO David Pemsel, and Glendinning. The thirst for global expansion was so strong, in fact, that the Guardian’s former US CEO says he was pressured to make unattainable business projections to fuel the growth.

Lefties never have been very good with money, have they?

16 comments on “How The Guardian lost America

  1. My leftie friends think all businesses make fortunes by turning a handle on a machine out the back. With that and the tax they should but don’t pay……

    When they have tried (and several have) they fail every time.

  2. The US already has quite a number of shit newspapers for middle class lefty wankers so it’s no surprise that the Graun didn’t do so well.

  3. Why be careful with something you can create in trillions at the stroke of a keyboard?

  4. bilbaoboy,

    We had a cafe open near us by a couple of civil servants who had taken voluntary redundancy. Everything about it reeked of Guardian: employing staff with learning difficulties (as waiters), lots of gluten free stuff, using local suppliers, hosting philosophy evenings. That was on top of having no clue about location – putting a cafe at the end of a row of shops is not going to get you much trade when there are 2 places to get a coffee within that row of shops.

    They were out of business in less than a year and then the owner went on a massive rant about taxes on small businesses on their Facebook page. I asked him why the other 2 cafes near him had been thriving for years and then he got into a massive sulk about how they were trying to do business better in all sorts of good social ways.

  5. When the Guardian invents a device that will suck my cock while I’m reading the drivel its commenters produce, I will consider subscribing to it. Not before.

  6. “Lefties never have been very good with money, have they?”

    I took a look at their jobs page and there are 3 software developer jobs for their teams in London, like Android developer and Salseforce developer. They have teams of people in London doing all of this. That’s costing them at least £5K more than if they had those teams in say, Bristol, just on salaries. You’d save a bit more if you put them out at a business park on the outskirts.

  7. I can’t find it but ISTR Guido reporting on the Guardian opening a cafe which was also a spectacular failure.

  8. Everything about it reeked of Guardian: employing staff with learning difficulties (as waiters), lots of gluten free stuff, using local suppliers, hosting philosophy evenings

    Lol.

  9. A month later, Glendinning announced a change of plans: Guardian US would instead relocate to Midtown Manhattan, a worse commute for many of its Brooklyn-based journalists but to a building without a White House connection.

    So let me get this right. They had a cheaper building but they moved to a more expensive one because they were frightened that billionaire Donald Trump might be eavesdropping on them in the cheaper one? If I were billionaire Donald Trump I think I would now purchase the building to which they have relocated. I might also purchase the building opposite and place upon it a giant billboard featuring my giant grinning face and a Winston Churchill salute. But I am wittier than Donald Trump.

  10. BiND,

    “I can’t find it but ISTR Guido reporting on the Guardian opening a cafe which was also a spectacular failure.”

    There was also that engine shed that was a “creative space” that they threw some millions at.

    The thing I think about the Graun is that because they aren’t a profit making company, they just spend what they have. They don’t cut to run more efficiently. They cut when cuts are forced on them. They have an art gallery at their London offices related to journalism. I doubt that’s doing anything to get the news out or sell more papers, or whatever. It’s there because there’s money to pay for it. When the money runs out, it’ll go.

  11. Happens all the time when modern lefties inherity assets instead of having to build them up,whether it be local councils throwing away the assets their minicipal socialist predecessors built up or journalists throwing away what their predecessors built up. It’s like there’s some sort of switch in their mind “we have these assets, eughh! we must get rid of them”

  12. It really does show an incredible amount of self-regard to believe that Trump would bother to eavesdrop on the Guardian’s morning staff meeting. LOL.

  13. The thirst for global expansion was so strong, in fact, that the Guardian’s former US CEO says he was pressured to make unattainable business projections to fuel the growth.

    I’m no expert, but that’s the sort of thing you’d think would be illegal these days.

    Anyway, they failed because they are fucking useless cockwombles who throw large sums of money at anything useless. I only wish it had lasted longer so they’d go bust sooner.

  14. Viner really is useless. Rusbridger was a Dickensian hypocrite but at least he broke some quite serious stories.

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