Way to go here, way to go!

Now it is perhaps encouraging to see the Co-op gain more traction, but much more worrying is that the concentration of our food supply channels only encourages the corporations, which have an easy ‘route to market’ as the jargon has it. Small, local, food finds it difficult to get a look in. And small local food is what we should be trying to encourage – not only from a climate change aspect but also in an effort to fix the UK’s disastrous diet. A recent Sustainable Food Trust report estimated that diet-related disease added 37p to every £1 spent on food.We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below. We won’t be able to improve the nation’s health until we improve its diet.

More expensive food, food only available in season, reliant upon the vagaries of local weather conditions, is the way to improve the nation’s diet.

Hmm.

26 comments on “Way to go here, way to go!

  1. Hmm. Local food in the UK seems to mean lots of pork and beef products…

    Sausages, bacon, roasts, that sort of thing.

    How is that “improving” the nation’s diet?

  2. If only the proles would stop buying tasty food! Can’t they see that forcing them to eat gruel is for their own good? They are mere children: incapable of making an informed decision, easily swayed by colourful advertising. We, their elders and betters, must protect them from themselves.

    And who the blazes are the Sustainable Food Trust?

  3. I really resent being lectured on food and health issues by people who clearly haven’t got a clue how to manage their own diet and health.

    Front of the line for them when it comes to the hempen rope.

  4. I think this explains why he has such a view of the world.

    http://www.progressivepulse.org/peter-may

    Peter May used to work in the wine business in France and then returned to work in a cheese company which attracted the attention of corporate food and the job changed overnight. Leaving the corporation behind he decided to start his own wholesale and retail wine and cheese business – until the financial crash brought down too many customers to be able confidently to continue. The remaining business was sold. And, remarkably, the bank was persuaded to show some ‘debt forgiveness’.

  5. We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below.

    Gibberish.

  6. “A recent Sustainable Food Trust report estimated that diet-related disease added 37p to every £1 spent on food.”

    What does that even mean?

  7. Sausages, bacon, roasts, that sort of thing.

    How is that “improving” the nation’s diet?

    If it is middle-class food it is OK.

    A recent Sustainable Food Trust report estimated that diet-related disease added 37p to every £1 spent on food.

    1/100 that this entire report is a load of bollocks.

    he decided to start his own wholesale and retail wine and cheese business

    So, ‘pusher’ of alcohol and high fat food? Progressive. But again, middle-class so OK.

  8. The best stuff we buy from the Co-op is (i) bread – made from wheat from North America, presumably, (ii) Speck – an Italian ham, and (iii) grapes, from wheresoever.

    I’d happily swap to a Speck-alike from Britain: any suggestions?

  9. The trouble is that a local farm will sell you steak at £35 while a similar product that tastes just the same retails at about 1/6 of the price at Lidl or Asda. I find it hard to justify the premium. In any event, I think I prefer my food well travelled but I am not sure of the relevance of this criterion.

  10. And why should it be a crime to market food?

    We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below

    I don’t want the abattoir to be next door, nor do I want to live next door to a farm. I want the quality guarantee of a brand where relevant and I like to know what’s in the package or can. Murphy seems to want to return to the golden age of being ripped off by greengrocers serving you the rotten stuff from the back of the display

  11. Andrew C,

    The 37p per £1 claim is from here: The Hidden Cost of UK Food

    Apparently there is a shadow food economy that costs us just as much as food does. Although it appears to not be actual money but mostly calculated figures for things like damage to the environment, greenhouse gas emissions and the like.

    Putting a price on ‘ecosystem services’ is right out of the United Nations Environment Program playbook, with the eventual aim of charging the public for the ‘service’ being provided.

  12. We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below

    American; of course. Food which has travelled from America is evil; food which has travelled from the South of France or Italy is COMPLETELY DIFFERENT, coz middle-class reasons.

    Personally I also think food from these countries is probably nicer than America, but their fucking whole argument is “food miles”.

  13. We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below

    Comrades, all food should be shoddily ‘marketed’ and sold in brown paper bags, by someone who grudgingly tore themselves away from their newspaper in the People’s Food Shop to ‘serve’ you.

  14. Someone else spotted this earlier but Murphy is starting to sound like deranged killer Patrick Bateman in American Psycho…..

    Where does Murphy end and Bateman begin, or is it the other way round?

    “Well, we have to end apartheid for one. And slow down the nuclear arms race, stop terrorism and world hunger. We have to provide food and shelter for the homeless, and oppose racial discrimination and promote civil rights, while also promoting equal rights for women. We have to encourage a return to traditional moral values. We need to steer away from food that is well travelled, well marketed, supplied in brightly coloured packaging and which contains much of the delights of the (American) label below. Most importantly, we have to promote general social concern and less materialism in young people. “

  15. “Anyone know how many chins Murphy has?”
    More than the Hong Kong telephone directory, for certain.

  16. The healthcare costs of food are nonsense

    http://sustainablefoodtrust.org/wp-content/uploads/2013/04/HCOF-Report-online-version.pdf

    Basically half of it is the cost of all diet related illnesses to the NHS + indirect costs of chronic diseases such as diabetes. The other half is nonsense about pesticides.

    If we didnt use pesticides or fertilizer, food would be far more expensive and lots of people would die. But surprisingly in the moronic world in which the Sustainable Food Trust lives, there are only costs.

    As for the costs of diet related diseases, this isnt a food problem, it’s a health problem. If people didnt eat so much, they would not be fat. And we are in favour of personal choice.

    And if we find a drug to cure diabetes, a huge chunk of their moronic disease cost would disappear, except we would just die of something else (and with attendant costs).

  17. Local farms that don’t sell to the supermarkets strangely still manage to sell their produce.
    Quite how that is local food not getting a look in – does the farmer care? He sold his crop / animals.
    People do have access to local food just sometimes its not marketed as local to this town.
    Do you really care where your cabbage is grown? Which farm produced your type of potatoes? No.

  18. The report doubles the Stern CO2 number with some pulled-out-of-someones-arse number for starters.

  19. Personally I also think food from these countries is probably nicer than America, but their fucking whole argument is “food miles”.

    I read an article a couple of years ago that was against importing New Zealand lamb and that we should be eating more Welsh lamb. Someone in the comments posited that Welsh lamb was less environmentally friendly than its NZ counterpart because of the environmental impact of having to produce feed for Welsh sheep for the winter. The whole “food miles” thing is just another UN/IPCC farrago.

    I have to say, I’m onside with Mr. Ecks when it comes to purging the world of these halfwits

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