“The marketing: ‘The Giant Cheese Board’, “a massive, oversized cheese board. One you can walk around on as if you’re in a giants kitchen” – the best artisan cheeses from across Europe, including a huge baked Camembert, unlimited mulled wine, cheesecake and double-size fireplaces. The reality: plates of chopped up British cheeses, mostly hard, some caterers packs of chutney, no Camembert (baked or not), queues for cold and very sweet ‘low alcohol’ mulled wine, no cheesecake, and a screen projecting the image of a fire. Hmm.”
All for £30 a head.
If the suppliers gave you the cheese as advertising, a potentially very profitable event. If you had to pay or it perhaps not so much.