It was from American political activists that they received the advice to target “purple” swing states, something that was essential to the ultimate success of the campaign.
To maximise the likelihood of your efforts making a difference, we’ve zeroed in on one of the places where this year’s election truly will be decided: Clark County, Ohio, which is balanced on a razor’s edge between Republicans and Democrats. In the 2000 election, Al Gore won Clark County by 1% – equivalent to 324 votes – but George Bush won the state as a whole by just four percentage points. This time round, Ohio is one of the most crucial swing states: Kerry and Bush have been campaigning there tire lessly – they’ve visited Clark County itself – and the most recent Ohio poll shows, once again, a 1% difference between the two of them. The voters we will target in our letter-writing initiative are all Clark County residents, and they are all registered independents, which somewhat increases the chances of their being persuadable.