But then that’s how new tools are always used. The very definition of establishment is those who control the current structures of society. Any monopoly will, as economists insist, eventually be overturned by technological change. It’s not paranoia to insist that the vast majority of the US media was anti-Trump. Heck, most of the Republican Party was.
I used to be a press officer for Ukip and the very idea of leaving the EU was some fringe interest shared only by my fellow “fruitcakes and loonies”. It certainly wasn’t something to be allowed into the polite conversation of the mainstream media, as my working day repeatedly reminded me.
Those with the more conventional views are right to be worried about social media in this political sense, for that’s exactly where the next irruptions against convention are going to come from – precisely because of the manner in which the unconventional faces the gatekeepers.