Doesn’t quite work

A raconteur with a pro- nounced sense of humour and a taste for the fine things in life, Jago was a repository of stories related to the alcohol industry. His first big success was to reinvigorate the almost forgotten Croft Pale Cream Sherry. He recalled walking into the sample room at Vila Nova de Gaia in Porto at 10am one day in 1963 to find George Robertson, the chairman of Croft, sampling an old tawny and smoking a large Havana. “I was priggishly shocked,” he recalled, then “George said: ‘Everyone smokes a cigar when they drink port.’ ”

Sure, it’s two stories got mixed. But tawny, Porto, that’s port, not sherry.

Still at least the Times has Tom Jago, correctly, inventing Bailey’s not the oft attributed Tony O’Reilly. Which is one of those stories where anecdotes and quotes migrate to a more famous past person – there’s an awful lot that Twain or Churchill didn’t say but others did.

12 comments on “Doesn’t quite work

  1. Croft is a famous port house and I think one of the oldest still around.
    The name was used to create the sherry brand by IDV who owned Croft in the 60s. ADiageo later bought IDV and eventually hived off Croft port to Taylor Fonseca and Croft sherry to Gonzalez Byass.
    It’s entirely possible that Jago visited Croft in Porto to discuss the use of their brand name – and even more likely that the chairman was drinking a tawny.

  2. I remember those old Croft adverts back in the 70’s/60’s with Michael Dennison and that bloke who was in the “Search for the Nile” series–John Quinten( had to look his name up):

    https://www.youtube.com/watch?v=9z9s5-lOrUY

    “One instinctively knows when something is right”. Instinctively knowing when something is wrong has been the curse–and perhaps the blessing –of my life.

    I also liked the “Harveys Bristol Cream” adverts they used to have on at Christmas:

    https://www.youtube.com/watch?v=yO9yWHZFSzE

  3. ‘Which is one of those stories where anecdotes and quotes migrate to a more famous past person – there’s an awful lot that Twain or Churchill didn’t say but others did.’

    One of the fabulous things about the internet is the ability to research quotes. Over time, Twain and Churchill will be defrocked. But Churchill will still be sober in the morning.

  4. Sherry will make a come back. It’s too good a drink not to. Had one on a whim recently got a bit of a funny look but then was delighted to be served it in a sherry glass.

  5. rhoda

    “That Bristol Cream didn’t work no matter how often you rubbed it on.”

    You are, no longer, the girl of my dreams. Sorry.

  6. But tawny, Porto, that’s port, not sherry.

    Given that both are gross in a uniquely English, way it doesn’t really matter if it’s port or sherry.

  7. Dennis the Peasant

    “Given that both are gross in a uniquely English, way it doesn’t really matter if it’s port or sherry.”

    I see what you did there, very good..:)

  8. Like many unfashionable drinks (eg Riesling), sherry can be terrific value for money if you know what you’re buying – particularly Manzanilla (even if, technically, it isn’t sherry).

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