Other things that don’t work

“Buzzfeed is the most important news organisation in the world,” wrote Ben Thompson, a technology analyst closely followed by the Silicon Valley set.

By rejecting advertising in favour of advertorials distributed via the same social media channels as its journalism, Thompson believed Buzzfeed founder Jonah Peretti had created a new kind of media organisation that “perfectly aligned” the interests of staff and readers. With no need to write so-called clickbait to attract big audiences for advertisers, for the first time digital journalists would be completely free of commercial concerns.

That’s to rather miss the point of journalism, which is filling in the white spaces between the ads.

That we call them advertorials doesn’t change that the people paying want the audience to see them….

8 comments on “Other things that don’t work

  1. “new kind of media organisation that “perfectly aligned” the interests of staff and readers”

    Uh huh. Probably needed a Venn diagram.

  2. Er….

    a new kind of media organisation that “perfectly aligned” the interests of staff and readers

    OK, so the staff and readers are aligned, but the paying customers can sod off?

    With no need to write so-called clickbait to attract big audiences for advertisers, for the first time digital journalists would be completely free of commercial concerns.

    I’m going to assume he knew that was bullshit when he wrote it.

    I’m no tech expert, but there is probably mileage in shorting whatever Ben Thompson recommends.

  3. With no need to write so-called clickbait

    …checks he is talking about Buzzfeed. …rechecks that he actually said that. …rechecks he is talking about Buzzfeed. …rechecks that he actually said that

  4. ” . . .With no need to write so-called clickbait to attract big audiences . . . ”

    wat?

    Has this guy ever read Buzzfeed? 90% of its crap is clickbait listicles.

  5. By rejecting advertising in favour of advertorials distributed via the same social media channels as its journalism, Thompson believed Buzzfeed founder Jonah Peretti had created a new kind of media organisation that “perfectly aligned” the interests of staff and readers. With no need to write so-called clickbait to attract big audiences for advertisers, for the first time digital journalists would be completely free of commercial concerns.

    Thompson and Peretti deserve to be in a coding class right now. The only for-profit concern completely free of commercial concerns is the one that has shut its doors for good.

    This is typical journalist jerkoff fare… “Give me money so I can write what I want to… On account of me being such a deep thinker and whatnot.”

    What they never understand is that the paying public doesn’t give a fuck about what journalists want to write about. The paying public wants to read what it wants to read… and if you as a journalist don’t provide what the paying public what it wants, you as a journalist ain’t gonna get paid.

    They sure as shit don’t teach much of anything in journalism school, I’m thinking.

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