Seven year itch explained

What’s less clear, though, is why females should value unusualness in a mate.

When puzzling over why this mating preference arose, it occurred to me that attraction to novelty fits with a simple kind of learning called habituation. Psychologists have long known that when an animal is repeatedly exposed to some stimulus – be it a sound, a touch or in this case a visual pattern – it responds to the stimulus less and less. This occurs because the nervous system starts to “tune out” repetitive information. Since repetitive information is usually unimportant, habituation helps to free up the animals attention for other more important things.

4 comments on “Seven year itch explained

  1. What’s less clear, though, is why females should value unusualness in a mate.

    I don’t know about where you are, but where I am there seems to be a glut of fat, balding sixty year olds. I’m one of ’em. And that there is a glut, I’ve found myself largely ignored by the female of the species.

    Supply and demand. If I was a sixty year old with a full head of hair, rock hard abs and prominent pecs, I’d probably be in some sort of demand. I don’t see many guys like that around.

  2. The is a reason many writers on the subject bump into the phrase “keeps me on my toes” from the ladies in long lasting relationships.

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