Twattery

From the email PR bin:

Produced from the finest Ecuadorian cocoa, it is a radical equality bar that aims to eradicate poverty and inequality one bar at a time, by putting the power to make a direct change into consumers’ hands.

Each pack has a blockchain-powered token with real monetary value that gives consumers the option to donate the token amount back to the producers who supply the cocoa (so they can plant more trees to combat deforestation and increase their earning power) or use it for a discount on their next purchase.

20 comments on “Twattery

  1. “The Milky Bar Kid is strong and tough and only Marxist evil is good enough,

    The Creamy-est milk, the White-est Bar

    The Goodness that’s in White Suprem-isar!!!”

  2. ah, tech bullshit bingo. Are clouds and AI involved in there too?

    I’m not knocking getting voluntary funds for African farmers, so how about this for an idea:-

    Produce a chocolate where a higher price is paid to farmers. Same price as Fairtrade but without restrictions on technology. And sell merchandise, where all the merchandise profits go to the farmers. T-shirts, wrist bands, phone cases. The buyer gets a bit of virtue signalling and the Africans get some money.

  3. I don’t know, ignoring the techno mumbo-jumbo (bet its actually just a token code backed by a database) it would at least be an interesting experiment onto peoples actual expressed preferences.

    Will more people take the money (in the discount) or donate it?

  4. @The Mole
    My guess is that most of the token will get chucked in the bin, leaving the money with the company marketing and selling the bars.

    This way they can claim that most of the profit goes to the purchaser or worker, but actually keep a good wodge for themselves

  5. My guess is that most of the token will get chucked in the bin, leaving the money with the company marketing and selling the bars.

    This way they can claim that most of the profit goes to the purchaser or worker, but actually keep a good wodge for themselves

    There is no money. It’s a block chain token

  6. “Produce a chocolate where a higher price is paid to farmers”
    If only the EU didn’t put up trade barriers to such imports.*

    Love the EU: hate Africa

    * I believe this is still the case

  7. @Bloke on M4 September 17, 2019 at 12:27 pm

    Isn’t that what Sainsburys and Tesco are doing (minus T-shirts etc) now they’ve dropped unFairtrade

  8. @BoM4 September 17, 2019 at 12:27 pm

    Isn’t that what Sainsburys and Tesco are doing (minus T-shirts etc) now they’ve dropped unFairtrade

  9. “. . . (so they can plant more trees to combat deforestation . . . ”

    So they can combat the deforestation caused by their slash-and-burn clearing done to make space to plant the cacao tree plantations?

  10. “bloke in spain
    September 17, 2019 at 1:09 pm

    There is no money. It’s a block chain token”

    That just represents a portion of the money already received that is earmarked for either payment to the farmers or to offset the reduction in the price of the next purchase.

    There’s money there, its just that the token isn’t money. Its just a voting mechanism.

  11. @Agammamon
    Thje blockchain token has value to the purchaser of the goods.
    Using the blockchain token is a marker for a repeat purchase & the company suffers the cost of the use of the blockchain voucher. The non-use of the voucher is a marker of no repeat purchase of the goods. Therefore all goods sold without use of the blockchain token can be regarded as first purchases. How do you make money out of not selling something?

  12. Or you could reduce the price of the chocolate bar and tell people they can donate money to charity x if they feel like it.

  13. Presumably the “blockchain token” is a bar code (or some variant thereof). The retailer’s POS equipment won’t be connected to their database, so what’s stopping anyone entering the token ID online and then claiming the discount?

  14. “Produced from the finest Ecuadorian cocoa . . .”
    Is anyone else reminded of the phrase “We use only the finest baby frogs, dew-picked and flown from Iraq . . .”?

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