Ooooh, lovely, here\’s the latest idea from the man who brought us food miles. "Choice Editing".
But the professor who, almost two decades ago, first coined the term "food miles" says that it is folly to present the notion that consumers hold all the cards, and instead argues for much more "choice-editing" by the major retailers. Tim Lang, professor of food policy at City University London and a prominent figure in Britain\’s food industry, questions why the consumer should be the one left in the supermarket aisle to agonise over complex issues such as animal welfare, carbon footprints, workers\’ rights and excessive packaging, often without any meaningful data on the label to inform their decision-making. Instead, he wants the retailers to take more responsibility by making most of these decisions on our behalf before the produce even reaches the shelves. Ideally, our only choice would be between "good" products, as opposed to worrying that we might be making a "bad" choice.
Translation: you\’re all too stupid to make the choices that I think you should so therefore you shouldn\’t be allowed to make the choice.
But if choice-editing is to be adopted, can we trust the editors? This is the shadow that looms over the whole concept. Lang says that this is where our elected representatives must be much bolder. "Yes, there has to be far more involvement and regulation by those in power."
And of course we can\’t trust business either, so politicians must make the choices for you. This is fascism, pure and simple: you will be allowed to have only what we, the powerful, think you should have.
Tell me, do they actually make a rotisserie large enough to stick a professor of food policy into? Fo the public\’s amusement, to be basted live outside Tesco\’s?