Rowan, you been talking to too many management consultants or something?
There is one key fact that every maternity expert appears to agree upon: one-to-one, dedicated care from a childbirth professional is absolutely key to facilitating a positive birth experience.
Ick. And is it really surprising that childbirth professionals agree that childbirth professionals are essential?
The key fact is that the contagion is airborne (boom-boom), and in facilitating a positive experience of its own spread from management consultants has resulted in most of the public sector’s middle and lower management being infected. I’m married to one; mercifully, she still recognises and values plain English.
The culture, though, is becoming convinced that a message conveyed in words of few syllables is somehow less worthy.