Colours In Fashion


It\’s nearly tautological that colors come and go with fashion. But it\’s empirically interesting to ask which colors and why? For starters, is Pantone actually the leader it\’s posing to be, or does the designation of blue iris reflect the net leanings of fashion\’s myriad of tastes and designs?

From memory (as ever, rather fallible) there\’s something of a get together between the yarn, weaving and fashion industries which details which colours are going to be available for the mass market 18 months hence. Certainly, I\’ve been told this is true for knitwear.

Thus the way that colours flow through fashion might simply be a result of a cartel.

4 thoughts on “Colours In Fashion”

  1. There is quite a good analysis of the whole question of colour in fashion in “The Devil Wears Prada”. The supposed heroine looks like an idiot at the end of it and the supposed super-bitch, Miranda, comes out top. Again.

  2. Yes, the ‘cartel’ is the way it works – a small group of people in the industry decide what the colours will be for the upcoming seasons. Then individual retailers, such as M & S, add their own nuances. Sometimes the cartel get it right, sometimes – as with the poisonous green that infested shops a few years ago and few bought – they get it very wrong.

  3. I reckon it’s not just colours, but styles also. For example, shoulder pads, raglan sleeves, mid-calf length boots. It has been going on for years. I remember only being able to buy low heeled shoes in the heyday of Diana. You don’t get such uniformity of stock without prior collusion.
    Cosmetics are the same. But there is another swizz going on there. The product lines change frequently so that shoppers get churned onto an unsuitable substitute for their favourite item. Much of what is bought gets trashed.
    Oh I’m so glad, that I am, not young, anymore….

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