Something of a waste:
The cocktail consists of a large measure of Louis XII cognac, half a bottle of Cristal Rose champagne, some brown sugar, angostura bitters and a few flakes of 24-carat edible gold leaf.
You usually put white sugar into a champagne cocktail (for that is what this is) as brown will rather overpower the flavours. If people want to spend £35,000 on it well, good luck to them say I. But not only do you have the right to spend your money as you wish, you also have the duty to put up with what people think about you for your choices:
The drink will appeal to "the stupid segment of the super-rich", said the social commentator Peter York. "It is so gauche, so crashingly crass, that everyone else will see the buyers as barely literate, as one step up from a potato.
"It will be one of those things that unite both the middle class and the old rich in a belief that the super-rich come out of some kind of primeval ooze."