Will Hutton realises that he\’s a bit of a porker. OK, fair enough. He joins WeightWatchers to lose weight. He loses weigh. OK, fair enough. So we\’ll see him heading the advertising along with Sarah Ferguson soon, will we? Err, no.
We also need a comprehensive assault on how towns are planned and transport organised. Initiatives have to work locally, regionally, nationally and at European level. It is as big a challenge as climate change. As for me, I have lost 13 pounds and feel better than I have for 20 years, but it is a fragile achievement. In today\’s environment, most weight loss is quickly reversed. We need change and we need it urgently.
So, there you have it. Elderly man finding it difficult to keep the weight off requires a radical change in the entire structure of society. There\’s really no one quite so self-centered a our Will, is there? Would he call for prohibition if he found it difficult to stay off the sauce?
The quest for growth in volume and margins is relentless, driving higher portion sizes,
Will, for fuck\’s sake man. You\’re supposed to know something about this economics shit. Food is a cost to manufacturers and restauranteurs. A quest for a growth in margins leads to a "reduction" in portion sizes, as they try to reduce those food costs.