Fat people will be offered cash incentives to lose weight and take regular exercise under a radical Government strategy announced yesterday to tackle the obesity epidemic.
Employers will be encouraged to set up competitions with money, vouchers and other rewards for people who give up junk food in favour of healthy eating and living. Those losing the most weight would earn the biggest prizes.
Umm, who pays for this?
The strategy said: "We will look at using financial incentives, such as payments, vouchers and other rewards, to encourage individuals to lose weight and sustain that weight loss, to eat more healthily, or to be consistently more physically active."
It is not clear from the strategy who would fund such schemes but the onus is likely to be on companies as they could expect to benefit from a healthier workforce. It is likely that the schemes would also be tax deductible.
Now if companies would benefit from this then they\’d be doing it already, wouldn\’t they? And as to tax deductibility, well, if they were doing this it would already be deductible, because it would be a cost of doing business.
So this is actually a tax rise on business: spend your limited money the way the government tells you to, not they way you would normally.
No change there then.