The main one being it has taken so much work to turn the cherries picked at Eden just before Christmas into cups of coffee. "I\’ve put hours into it," said Stephenson. "If I was charging by the number of man hours I\’ve put it into it, I would have to charge £20 a cup."
That\’s why we\’ve got trade and the division of labour, Bubba.
Why doesn’t he just try charging £20 a cup?