Blogging Bleg

A quick question for anyone who understands blog advertising.

Over on the old blog, the one now dedicated to trivial maunderings about Britney, I\’ve put a banner advertising programme on there. In February this raised $1.81. On 265,000 page views. Clearly, an irrelevance.

Are there actually any such programmes that would be worth having? I can\’t use MessageSpace as it\’s almost all US traffic. I can\’t use Valueclick, because it doesn\’t have its own domain name. Pay-Ads were spamming bastards. Already got both BlogAds and Adsense on there.

Any ideas?

5 comments on “Blogging Bleg

  1. I’m not an expert on blog advertising, but here is my $0.02 anyway (all this for only 1 page view!)

    First, some questions:
    Already got both BlogAds and Adsense on there.

    Does have more than one ad system increase revenue? Or can/do they detect the presence of the other, and reduce their fees, on the basis that the attention of the viewer (see later) will be diverted by the other ads?

    How do the page views and ad revenue compare between the the old blog and this one?

    I’m sorry to say that I am not contributing much to you, thanks to my recent installation of an ad blocking program. I have no general objection to ads or to sites earning money, but installed this because of:
    1) Ads that won’t stay within their boundaries when using firefox, which then obscure the text.
    2) Ads that automatically start playing sound/video when the page is loaded, which may be the second most vile idea in net advertising after Phorm et al.

    Now, some site authors may state that these problems are not their fault, as they just display whatever the ad agency gives to them. My response to this is:
    A) I’m a reasonable guy, and have some knowledge about the ideas of outsourcing, sub-contracting, specialisation and division of labour etc, and am involved in such as part of my job.
    B) As with the likes of lost airline baggage, when I am inconvenienced I don’t give a s*#t about A) – I blame the website (or airline). One might call this blame incidence.

    Text Link Ads? Please no. They are provisionally holding the number three spot on my vile ad list.

    Any ideas?

    Considered sponsorship? e.g. “Tim Worstall’s blog, in association with Marmite. You’ll either…..”

    🙂

  2. I think latest research is that banner ads are either blocked or completely ignored by most users. I can’t remember the last time I paid positive attention to a banner. What about Text Link Ads?

    Tim adds: You get a Google downgrade for those now.

  3. In February this raised $1.81. On 265,000 page views.

    My understanding is that on Google adsense, a CPM of about $4-5 is typical, so you ought to expect c. $1000 for that number of hits.

    What about Text Link Ads? Tim adds: You get a Google downgrade for those now.

    How so? You don’t have a cite by any chance?

    Ed: Text Link Ads? Please no. They are provisionally holding the number three spot on my vile ad list.

    How so? personally I find static text a lot less distracting than moving graphics in banner ads.

    BTW, did I mention I’m settin g up an ad-supported business at http://www.includipedia.com/

    Tim adds: Adsense? Wish it were so. Used to be about 1/4 of that number and has now fallen. Text-Link suffer under the same provisions as PayPerPost and others. It’s deemed to be selling PR (which it is) so the PR of the site doing it is manually downgraded. Doesn’t affect your actual search result position, just your PR. Techcrunch and all of those have reams on it.

  4. How so? personally I find static text a lot less distracting than moving graphics in banner ads.

    I agree, so long as it is clear (without having to click or even hover the mouse over them) which links are paid ads and which are the links the content author choose to add to help the reader.

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