About 100 leading household brands, including PG Tips, Coca-Cola and Aquafresh, are at the centre of an investigation into allegations of price-fixing, The Daily Telegraph can disclose.
From the report it seems that the OFT thinks that every large consumer goods company and every large retailer is in on it. In effect, that the entire market is a stitch up.
MySupermarket.co.uk, the comparison website, said supermarkets sell commonly-purchased goods at almost identical prices to each other.
What evidence they have I\’ve no idea of course: but I do know that that fact proferred there isn\’t evidence of a price fixing ring. For there\’s a rather large problem that everyone has in looking at such things. That all outlets sell the same good at the same price could indeed be the result of a fixed market: it is also the result you would expect from a (near, for of course completely doesn\’t actually exist) perfectly competitive market.
As I say, this is going to be fun. If the OFT manages to prove its case then the retialers and manufacturers are in deep doo doo. And if the OFT doesn\’t prove anything, then the OFT itself is, for there will certainly be questions about why it launched such a high profile case without sound evidence.