Tesco is to test putting "carbon labels" on its own-brand products next month in a move to enable consumers to choose products which are less damaging to the environment.
The retailer will put carbon-count labels on varieties of orange juice, potatoes, energy-efficient light bulbs and washing detergent, stating the quantity in grammes of CO2 equivalent put into the atmosphere by their manufacture and distribution.
As the scheme expands we might see some very angry people. Imagine what will happen when Spanish tomatoes, or New Zealand lamb, are marked as having lower footprints than domestically produced equivalents. Going to make those food miles people look pretty stupid, isn\’t it?