A reporter fired from the Washington Post leaves a message in the first letter of each paragraph. (via)
James May did something similar years ago.
But this is called doing a (Stephen) Pollard for this magnificent version here. It was immediately after the Daily Express had been bought by Richard Desmond.
Leader column, Daily Express, Saturday January 6 2001
"Farmers are hardly the most popular group in Britain. Up and down the country areas are blighted by intensive farming practices. Couple this with subsidies the like of which no other industry can dream of and you have a recipe for unpopularity.
Knowledge of organic farming has moved on apace. Years ago, organic farmers were regarded as cranks. On most calculations, their methods were regarded as wasteful and inefficient.
Until now. Destroying the received wisdom, Professor Jules Pretty, head of Essex University\’s Centre for Environment and Society, has worked out that, in fact, organic farming is cheaper, costing £1.8 billion a year less than intensive farming.
Environmentalists are still sometimes caricatured as unworldly. Sainsbury\’s, which we praised yesterday for introducing biodegradable packaging, shows that that need not be so. More retailers will, if the Sainsbury\’s scheme is a success, follow.
Organic farmers, however, receive only £20 million of the £3 billion in farm subsidies. Nothing is more stupid – and, as Prof Pretty shows, self-defeating – than this failure to promote organic farming. Despite this short-termism, the future of farming is now clearly organic."