The amount spent on PR has risen by 13 per cent over the last two years, while many forces are struggling with tight budgets.
Critics said the money spent on "carefully laundered PR" should be spent on policing.
Since the Home Office began assessing the performance of forces by measuring it against the fear of crime, police bosses have increased their expenditure on marketing.
What an excellent idea, eh? Performance is measured by people\’s subjective feelings, so more money is spent on swaying those feelings.
And there are *still* people out there who claim that incentives don\’t matter.