Take a current craze of obsession. Add in some silly (even if true) statistics. Make a bold projection about the total national problem.
Make sure they spell the name of your company right.
It was meant to get the nation back in shape in the comfort of our own homes – but women working out on the Nintendo Wii Fit video game have helped cause £20 million of damage to their living rooms.
Nearly a fifth of women polled admitted having accidents after getting carried away in the living room – bumping into furniture, banging their head or pulling a muscle, the research carried out for women-only insurer Sheila\’s Wheels found.
So that\’s the Telegraph. Here\’s the Mail.