Super Thursday, as it is known in the industry, is the day when nearly 800 titles are published, three times more than an average day.
Very few people, very few people indeed, ever make any money out of writing a book.
It takes time to write one of course, time that could be used to do something else. And very few indeed get enough money to compensate them for having spent that time writing (of course, those who write books tend to do so for other reasons, but that\’s an aside). And the reason is as above.
Think not so much about the 800 being published today looking to be the nation\’s stocking filler (and thus the most unread book of the year) but instead at the normal daily number. 250 odd titles every weekday of the year. More titles every day than even the most committed of bibliophiles will read in a year.
Profits do tend to be low when there\’s a lot of competition…..