The Johnnie Walker brand makes Diageo £1bn per year.
Guinness brewer Diageo today revealed its profits took a minor fall as it admitted entering a challenging period.
Profits before tax for the last 12 months stood at £2.093 billion, down £2 million on the previous year.
The Johnnie Walker brand makes half of the company\’s profits, does it?
Or are we using the word \”makes\” to mean revenue, without actually looking at the costs of getting that revenue?