OK, so Asda has cut the price of bananas. Cue people going bananas about this. How will the workers be able to live at these prices and so on. Best bit:
The Fairtrade Foundation has attempted to protect smaller growers by setting a minimum guaranteed price paid to its farmers. The system seemed to work with many shoppers prepared to pay a small premium to buy Fairtrade bananas. Sainsbury and Waitrose even switched all their bananas to Fairtrade – which means they have had to absorb big hits to follow Asda\’s price-cutting lead.
\”We know shoppers are concerned about ensuring that farmers and workers are treated fairly, and want to do the right thing,\” Crowther said. \”Seven in 10 say they will buy products on these principles if they are slightly more expensive.\”
So, err, what are you worried about? We have two different products. Plantation bananas which Asda are selling or 38 p a kilo. Then we have Fairtrade bananas which are being sold for £1.10 a kilo. If people are willing to pay more to ensure that suppliers are being \”fairly treated\” then they\’ll buy the more expensive ones, won\’t they?
If they actually don\’t give a tinker\’s cuss about the producers then they won\’t.
What we\’ve got here is a test of your contention: that people care. So why are you worried, surely it\’s good to have empirical proof of your contentions?
And no good hiding behind the \”slightly more expensive\” either. Either they care enough to pay or they don\’t.