School badges emerged yesterday as the latest, and most unlikely, battleground in the supermarket price war.
Uniforms with bespoke embroidered crests, loathed by many parents for pushing up the price of schoolwear, are being targeted for the first time by Tesco.
Britain’s biggest retailer is promising to undercut specialists by at least 40 per cent.
Market\’s worth about a £1 billion. So, that\’s a £400 million consumer surplus right there if they can do it.
Yup, gotta investigate those supermarkets for ripping us all off, don\’t we?