Unconventional stimulus measures

This piece appears in most of the newspapers today.

OUT-of-date cosmetics are putting women at risk of infection.

Make-up “time bombs” include discoloured or smelly lipsticks, mascara and eye pencils that can collect dangerous bacteria.

All beauty essentials have a best before date on them – a picture of an open pot with a number indicating the months of safe use.

But a survey by Debenhams found 89% of women were unaware the information exists.

More than two-thirds only replace products when they run out.

One way of increasing consumer spending and reducing private savings rates I suppose. Assuming 24 million adult women, £50 a pop for a basic set of makeup (face creams and so on and all the rest) that\’s £1.2 billion of consumer spending scared out of the woodwork right there as the entire female population races to replace those congealing jars and tubes.

Wonder if Alistair Darling has chipped in to Debenhams for the cost of this survey which provides the root of the story?

6 thoughts on “Unconventional stimulus measures”

  1. Nah – this is just breaking windows to paraphrase M. Bastiat.

    We’re throwing away stuff that could still be perfectly serviceable, thereby diverting resources that could have been used for some other more productive enterprise.

  2. The cosmetics sector has always made a lot of extra profits out of “churning” their products. They change their colours and composition, so that their customers will find it impossible to settle on a particular product that suits them, and stay with it. They want women to keep wasting their money on new lines, and keep coming back for more until they find a shade that doesn’t make them look ghastly.

    They make their money out of all the lipsticks in the landfill.

  3. All beauty essentials have a best before date on them – a picture of an open pot with a number indicating the months of safe use.

    An absolutely worthless piece of information if you can’t remember when you bought the damn thing.

    Pointless in another way too, as bacterial contamination can occur at any time. I’m sure the probability is greater the more time that passes, but theoretically your cosmetics could become ‘infected’ within days of opening them.

    So yeah – definitely a stimulus by the back door.

Leave a Reply

Your email address will not be published. Required fields are marked *