Underlying the dispute, of course, is a series of corporate failures under Walsh\’s stewardship, the impact of recession and the threat from low-cost airlines that have led the way in driving down labour costs and standards across the industry. That BA cabin crew should be condemned for attempting to halt the race to the bottom and negotiate a better way out of the crisis simply reflects the corporate prism through which all economic and business issues are now debated in the public mainstream.
No, it\’s not the corporate prism. It\’s the consumerist prism.
People like cheap air travel. They\’re not all that keen on expensive air travel. They\’re willing to give up a certain amount of pampering to get the cheapness. Thus an airline based on expensive pampering loses business to those who cut it out.
This is all about what the consumer is willing to pay for. And don\’t forget, the purpose of all production is consumption, not the well being of the producer. If the conusmer ain\’t willing to pay for a certain pattern of production then there is no justification at all for insisting that that pattern remain.