Webb believes in a two-pronged approach. First, the development of government-backed alternatives for investment outside the housing market. Secondly, the introduction of a safe and reputable rental sector, possibly by encouraging well-respected businesses such as John Lewis to invest in housing. \”I started thinking one day that if I were 32, living with mum and dad and they couldn\’t release the equity needed for a deposit, who would I like to rent a flat from?\” says Webb. \”And I came up with the answer: John Lewis.\”
We should rent flats from a supermarket and department store chain?