One of the strange ways that Amazon works is that the more popular a book becomes (as measured by rising sales) the more money they take off the price.
So as the world gears up for the debut (hotly awaited!) of the book in which I insult all and sundry in the environmental movement, the price is falling at Amazon. (Sample insult:
Just in case there are any still confused, perhaps Caroline or Jonathan have picked up this book by mistake or something, allow me to explain quite why directing people into more labour intensive jobs is, in and of itself, a bad thing (you at the nef can move your lips along as the rest of us read as well).)
25% off today and still 26 days to go to release.
And, as I understand it, as the pre-release discounts get ever greater everyone who has pre-ordered gets those greater discounts.
So you can save money not just for yourself but for other readers of this blog by ordering now!
Err, yes, there will be a certain amount of this promotion going on over the next couple of months.