Book! Book! Book!

Wonder how many people will receive this Amazon email today? More importantly, how many might act upon it?

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\"Amazon.co.uk\" \"More
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Are you looking for something in our Business, Finance & Law Books category? If so, you might be interested in these items.

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Chasing Rainbows: Economic Myths, Environmental Facts Climate: the Great Delusion (Independent Minds) The Rational Optimist: How Prosperity Evolves When will the Lights go out? (Independent Minds)
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Zombie Economics: How Dead Ideas Still Walk among Us Smart Solutions to Climate Change: Comparing Costs and Benefits On the Wealth of Nations (Books That Changed the World) Sorry, We Have No Money – Britain\’s Economic Problem
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\"\" Chasing Rainbows: Economic Myths, Environmental Facts
by Tim Worstall
Average customer review:\"\"

RRP: £8.99
Price: £7.18
You Save: £1.81 (20%)

6 thoughts on “Book! Book! Book!”

  1. I just came over here to tell you I got that, and I see so did you. So not a randomised thing.

    Apparently these sort of things can boost sales enormously. I knew someone who used to put his book on Waterstone’s Book of the Month stand and even that raised sales significantly.

    Tijm adds: Most of the Waterstones promotions you have to pay for (unless he was simply sliding his book off the shelf and onto the table!). Amazon, not so much I think.

  2. “unless he was simply sliding his book off the shelf and onto the table”

    That’s what I mean. In a big branch apparently quite effective.

  3. I bought The Hockey Stick from Amazon and they subsequently sent me similar marketing emails but I didn’t get that one.

  4. You could do worse than crib a page from Tim Ferriss’s Big Book of Blatant Self Promotion. But then he has a ton of social capital to start with.

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