The most problematic tactic is so-called drip pricing. This is the practice of splitting the price of a ticket or product into the headline price, delivery charges, credit card fees, taxes and other extras.
Travel companies, theatres and concert promoters are particularly guilty of levelling so-called optional credit card fees or booking fees when in reality they are compulsory.
James MacBeth, at the OFT, who led the study, said: \”The first piece of information you get presented with is the bit you really focus and remember.\” Most consumers find it hard to remember the total price, making it nearly impossible to conduct a fair comparison.
Airlines were investigated two years ago for splitting out compulsory taxes from their prices so that they could claim they were selling £1 tickets, when in reality the total cost could be in excess of £100.
The OFT said it was also particularly concerned about…….
Bureaucrats don\’t like us being reminded how much bureaucracy costs us……
Shocking stuff, eh?