Film piracy is said to be costing the US economy over $20bn a year.
Sigh, the usual lies.
Everyone does this, from Microsoft talking about software, Luis Vuitton talking about luggage knock offs, Rolex about watches and yes, the film studios about online piracy.
They all, without exception, count cut price knock offs as having cost them a full price sale. Which is insane of course.
A lower price will increase the demand for and consumption of an item. Some part of the purchase of those knock offs is thus attributable to their being knock offs. The sale, the consumption, the purchase, simply would not have taken place at the full price.
Do not, ever, believe the numbers you are given for the costs of copyright breaches. They\’re all, sadly, lies.