Hoo, boy, has this bloke got the wrong end of the stick:
Today, internet dating has become more or less accepted as a way of forming relationships. There has been some criticism, but it has usually been of the functional and operational kind, regarding subscription costs or users providing false pictures or information. There has been little thought or comment on why matchmaking websites might be a bad thing per se.
Online matchmaking is premised on the notion of making rational choices. It is perhaps fitting that the language of economics and business has finally – in our late capitalist society – permeated the most irrational, the most human of all areas: the interpersonal.
Who you get to shag has always been a market. One in which most humans have to satisfact, true, but extending the reach of that market is a good thing, not bad.
For it will reduce the number who have to satisfact and increase the number satisfied.
More people, happier. The problem with this is?