So, in conclusion, our writer says:
No, it\’s about listening and giving people the gift that costs the most: time.
Quite right.
In the headline the sub has turned this into:
Listening to people and giving your time costs nothing
Err, no. Really, no.
But the sub got it right – listening is free and more effective than chucking cash at things. It’s the author who got cost and value mixed up in the end of the article. Sub should have spotted that but a whole article in the guardian saying that spending money isn’t the answer to everything is actually a breach of the terms of the Scott trust.
“But the sub got it right – listening is free and more effective than chucking cash at things.”
Opportunity costs…