No, don\’t laugh, this is the opportunity for some really great social science research.
Telecom Corp., a team sponsor, planned to launch an advertising campaign calling on fans to \”Abstain for the All Blacks\” next week to generate publicity ahead of the September-October tournament, the New Zealand Herald reported.
It said fans would be given black rubber rings to wear to show they were supporting the abstinence campaign, which will be fronted by former All Blacks captain Sean Fitzpatrick.
No, really, it is.
So, what we want to study is the behaviour of people in pubs. Do people go there for a nice chat with whoever happens to be passing by? In which case behaviour will be unchanged regarding those who are wearing such black rings and those who are not.
Alternatively, do people go to pubs in order to get a leg over whoever might seem willing on the night? In which case we\’ll see a definite change in the number of drinks bought for, chat up lines offered to, those wearing such black rings. In extremis we might even see more drinks being offered to the particularly comely as attempts are made to make them forget their black ring.
This is so important an area of research that I fell duty bound to offer myself as a researcher. If a willing brewer or grant maker were to be found I would, purely in the interests of research you understand, undertake to travel to New Zealand during the World Cup in order to observe. It would be necessary to spend much research time in drinking establishments of various kinds, in different locations around the country. Mere observation would not be enough of course, it would be necessary to risk myself as an experimental subject, both ringed and not, at times.
But two months work in order to advance social science in such a manner? Yes, heavy though the burden be, I am willing to put myself forward. You can thank me later, upon publication.
There is even, among the distant relatives, a multiply distant cousin, who was once Captain of the All Blacks I\’m told, so I\’d even have an excuse for supporting them.
Yes, action this day I think: will need time to book the tickets.