\”Roger understands audiences,\” says Rollins, the former Reagan consultant. \”He knew how to target, which is what Fox News is all about.\” The typical viewer of Sean Hannity\’s show, to take the most stark example, is a pro-business (86%), Christian conservative (78%), Tea Party-backer (75%) with no college degree (66%), who is over 50 (65%), supports the NRA (73%), doesn\’t back gay rights (78%) and thinks government \”does too much\” (84%). \”He\’s got a niche audience and he\’s programmed to it beautifully,\” says a former News Corp colleague. \”He feeds them exactly what they want to hear.\”
Exactly. The media chases the prejudices of the audience, not forms them.